Sunday, 6 December 2009

Alex Box

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In the first ever extensive collection and exhibition of her work the make up artist Alex Box gives full access to images which radically unsettle and deconstruct conventional images of beauty in fashion. Using everything from pigment to post-its to magically transform her models Alex opens up the human form to a fantastical and expressive range of new possibilities.

Her unconventional approach to make-up emerged from her Chelsea art school experimentations in sculpture and performance, Alex Box’s mature work uniquely merges fantasy, fashion, science and illustration. Almost anthropological in her exploration of the face, Alex liberates each image from the constraints of reality in arresting images which are colourful, humorous and sometimes disturbing. Each creation is an instinctive response to the moment, the model and the mood to form a moving expression of the many faces of beauty.

Her collaboration with Rankin who shot the images for the book, and her work for designers including Gareth Pugh and Karl Lagerfeld, creates a powerful fusion of art and performance with fashion. She imaginatively investigates fashion’s many modes of representation and as such is both a critic and a confidant.

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